Horology Forum 10

I art directed both the on-ground and digital experiences for the Horology Forum, an event hosted by Dubai Watch Week. In 2024, it took place in Hong Kong and featured a series of talks, masterclasses, and panel discussions. I led the art direction with the support of Cheil Hong Kong and also collaborated closely with the production house on the production and photography brief. From the editorial illustrations projected on the  screens to the banners and podium. I based the Art direction on the Chinese Flower, with refined lines to integrate the asian culture in the details.

Panels Announcement

Panel discussion on the Horology Forum 10 stage in Hong Kong, with branded screens and an audienceHorology Forum 10 stage with podium and panel announcement screensSpeakers posing on the Horology Forum 10 stage beside an illustrated easelHong Kong tram wrapped in Horology Forum 10 branding: “Bringing the luxury of time from Dubai to Hong Kong”

Speakers Post

Speaker announcement post for Austen Chu, founder and CEO of Wristcheck
Visitors interacting with the Horology Forum 10 data-map wall

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