Imagine a world of tasty possibilities with Nawar, the delightful margarine brand ready to make a splash in the market! Our approach is all about fun and colors that pop, celebrating the unique shape of the margarine tub across different platforms. Embracing a friendly concept, we ask you with a playful wink, "What About Margarine?!" Discover a healthier lifestyle alternative and savor the goodness with Nawar - your perfect companion for a scrumptiously nutritious journey!

I lead the art direction on the pitch with the digital and on ground ideations.

The Margarine Manifesto spread, shaped like a margarine tub
Tub-lid shaped social post: “This year I’m going vegan” — What About Margarine?! Nawar Light Spread
Stacked-tub social post: “I want to start eating lighter” — What About Margarine?!
“Did you know…” social post: Nawar Light Spread contains 0% trans fat
Social post of margarine knives, and a paperback book shaped like a tub lid
Yellow tub-shaped booklet titled About Margarine
Supermarket aisle with What About Margarine?! floor graphics

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